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Posted By: rajesh Member Level: Gold Posted Date: 29 Apr 2008
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2007 Kerala State Karnataka University M.B.A Business Administration MARKETINGMANAGEMENT Question paper Question paper
Time: Three hours Maximum: 100 marks
Answer any FIVE questions. All question carry equal marks.
1. How does the systems approach to marketing differ from the more traditional
approaches?
2. Explain the components of marketing mix.
3. Discuss the micro and macro environmental factors in which marketing activities
works.
4. Explain how the buying process for industrial products differ from that of consumer
consumables.
5. Explain the different stages of product life cycle and the strategies suitable for the
various stages.
6. Advertising is a luxury in the context of developing economy as in India. Discuss.
7. Why should a manufacturer setup his own sales branches even if established
warehouses were available. Suggest a suitable channel for cool drinks.
8. Rural marketing is eye catching even for MNCs. Discuss the reasons and do you
suggest different strategies for urban and rural marketing. If so, justify.
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