Skin is a very sensitive part of our body. It should be taken with utmost care. Many men wish for being a little fair but they tend to use the wrong way to implicate it.
First and foremost, lessen your using of cosmetics to your face.
Whenever you come back to home, or when you are bathing, apply a mixture of curd or yogurt and neem plant's(Azadirachta indica) leaves to your face and keep it for 10 minutes.Then wash it with water.
Do not apply any face wash, because the mixture would not have any effect then.
Make a paste of smashed potato and cucumber and apply it in places like, under the eye area avoiding any contact with the eye.Keep it for 7 minutes and then wash off.
While applying shaving cream, use very less as those have chemicals which can tan your skin.
When you go out, remember to do a face wash from a reputed company like Garnier, Aviance etc. and apply sunscreen cream on a sunny day.
Be very particular while choosing the right sunscreen cream.More 'SPF' does not mean it will block you from the sun more, so choose wisely, not more than SPF 25 for men.
Do the above said for four weeks and the results will be visible to you. Hope you liked it and keep asking.