If you want to link to an article, but display some other text for the link, you can do so by adding the pipe "|" divider (SHIFT + BACKSLASH on English-layout and other keyboards) followed by the alternative name. Place the article you want to link to before the pipe divider, and the text to be seen after the pipe divider. Two examples:
1. :[[Fox Broadcasting Company|Fox]] In the finished article, the text will read 'Fox', and link to the article called 'Fox Broadcasting Company'.
2. :[[Queen (band)|Queen]] and [[Queen (chess)|Queen]] will both display as Queen, but link to very different articles.