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What is taught in a BBA course and what are the career opportunities for BBA graduates?

Date: 06 Feb 2016   Posted By: Vandana     Group: Education    Category: Professional Courses   

My niece will be completing her 12th this year and is considering various options for her undergraduate studies. One of these is BBA. 4 questions about it:
1. What is the eligibility criteria for it in terms of subjects and percentage of marks required to be scored in the 12th exam?
2. What exactly is taught in this course?
3. Is there any particular specialization that would be best to opt for which would be useful in terms of getting a job quickly on successful completion of the course?
4. What precisely is the job scope and career options on completing a BBA course?
Awaiting advice from experts.

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Author: Mahesh    08 Feb 2016      Member Level: Gold     Points : 6  (Rs 6)    Voting Score: 0

Here are the answers to your query.

1. Any person with 10+2 college education in any stream or 10+3 years diploma or the person who passes entrance test can get into BBA course. Each university has different criteria so you have to look for additional rules for the university that you're applying for. Percentage wise there is no restriction in most universities but caste students and women get priority. Also most of the cut is on the basis of entrance test.

2. Each year the course covers theory and practical aspects of business organization, management, legal sides of business, logistics, supply chain management etc. Depending on how course in university is managed you may find it different for each course syllabus.

3. BBA is more of generalized course so specialization part comes into MBA degree. Most of the HR, supply chain, logistics, banking domain have lot of demands in job market. So in terms of quickly getting the job, you need to find these domains.

4. After BBA, depending on the company you apply for and the domain of that company. You may positions such as business analysts, business account manager, sales and supply chain manager and sales representative. It is more of extrovert job opportunity so the student has to put himself or herself out there and be talkative.

The best course of action after BBA is to get banking domain or IT domain MBA.

Author: Partha Kansabanik    08 Feb 2016      Member Level: Diamond     Points : 5  (Rs 5)    Voting Score: 0

1. So far as eligibility conditions are concerned, these vary from University to University. Generally speaking, for admission in BBA, a 10+2 qualified student (with more than 60% marks) has to appear in the qualifying examination. Students of all streams can appear in the examination. However, I reiterate the conditions vary from University to University.
2. BBA or MBA is inter-disciplinary course. The basic subjects which are taught are:- (a) Basics of management, (b) Economics (macro and micro), (c) Accounting for managers, (d) Mathematics for managers (e) Statistics for managers (f) International business (g) Personnel management (h) Financial Management (i) Basics of marketing, etc. In addition, there are some areas of specialisation like personnel management, financial management, marketing management, general management, retail management, etc.
3. The trend (relating to specialisation) changes every year. Generally speaking, specialisation in financial management is good for white-collar jobs. However, good students from all the specialised fields get good offers.
4. Frankly speaking, the job prospect of BBAs is not good in India, unless the student goes for MBA. This is simply because admission in MBA does not depend upon BBA. Students from other courses can take admission in MBA because Management is an inter-disciplinary course and better students are available from MBA courses in various types of business-schools.

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