|Author: Mahesh 24 May 2016 Member Level: Gold Points : 4 (Rs 4) Voting Score: 0|
When it comes to customer, the person operating the business should view the clients in two different set. The first set being the internal customer and second being the external customer.
Internal customers - These are the workers who make the product and provide service to the external customers. These customers are not the paying clients but they decide the relationship of the clients with your company. They are responsible for bringing external customers to your company. They contribute towards the growth. Also responsible for the product or the service quality.
External Customers - These are your paying clients. They decide if your service or the product is worth paying. They are communicating with your internal customers. So their interaction with your business is always through internal customers. External customers are the source of the money. And they keep the business alive. Based on the internal customers interaction with them, the flow of cash is decided by their actions.
Internal customers are to be treated like more valuable assets as they represent the business. And the external customers need to be treated to make them return to your product or service.
|Author: Pawan Kumar 25 May 2016 Member Level: Silver Points : 2 (Rs 2) Voting Score: 0|
Internal Customer : Internal customer is a division, individual or unit employee who purchases or is the receiver of products, materials, services or information from other units in the same company. They are people who are connected with the company.
External Customers : External customers are more likely to be customers, users, and stakeholders. They are customers who don't belong to the organization.