What are the nature of duties and responsibilities of a medical representative ?
Medical representatives as known generally are sales representatives of a medicine manufacturing company. In today's style they are equivalent to the marketing representatives of other companies.
The job of a medical representative involves a lot of travelling and does not have fixed hours of work. of The duty of a medical representative is to meet the doctors in his allotted geographical area and apprise them of the products of their company, tell the doctors about the quality and benefits for the patient and the effectiveness of the medicine. He should impress and convince the doctor and ensure that the doctor prescribes that medicine for his patients. He also has to give the physician samples to the doctor so that the doctor has the medicine ready at hand to give to the relevant patients.
Then the medical representative has to meet the medical stores and in-house drug stores of hospitals an convince them that the doctors will now start to give orders for his company products. Here he may have to use the various promotional terms his company has authorised him to convey: like extra commission and discount for the shop, concessional delivery charges, credit terms etc. He has to communicate the orders to his company and arrange product delivery.
Then he has to monitor and follow up to se that his company medicines are prescribed by doctors and there are adequate stock with the medical stores and pharmacies.
what qualification is required for becoming a medical representative?
Generally a graduate degree in science or pharmacy is required. Sometimes some companies give some relaxation depending on experience and other merits.
Rather than the educational qualification what is more sought are :
the attitude and aptitude to meet people;
ability, health and attitude to undertake continuous travel;
pleasant personality, to attract people ;
ability to communicate with good language and style to convince people; knowledge of local language and multiple languages;
ability to market and sell products of the company;
capacity to device on the spot strategies to get more business;
willingness for hard work and focus to attain and exceed given targets and deadlines;
knowing to ride two wheeler and/or four wheeler.
Are electronic/instrumentation engineers and such other highly qualified individuals also appointed as a medical representatives?
Such people are not generally called as medical representatives, but as marketing/sales representatives or Mktg/Sales executives depending on the company and the sophistication and value of the product.