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    What could be the role of CRM to rebuild the market for ABC?


    Interested in rebuilding market for a business? want to know how CRM can help you in doing so? On this Ask Expert page check out responses and resolutions to yuor query.

    ABC is one of the largest excavation services provided in North Carolina USA. It operates at 24/7 Call Centre for emergency work. The organisation has worked hard to build strong reputation based on friendly service, professionalism, fast response and efficient problem resolution. A key strength of ABC is its dedicated team of highly trained and qualified engineers.
    The organisation has a large customer base which is increasing and it becomes difficult for an organisation to access a clear and comprehensive overview of customer information. As a result the organisation was not able to identify the needs of customers and serve them properly. Gradually it started losing it is valuable customers.
    What could be the role of CRM softwareto rebuild the market for ABC?
  • #145495
    ABC is one of the largest excavation services provided in North Carolina USA and It operates at 24/7 Call Centre for emergency work. The organisation has worked hard to build strong reputation based on friendly service, professionalism, fast response and efficient problem resolution. Then company has to divide the services into different sectors and different engineers.Company has also to build Customer relationship managers so that valuable customers should be in company.Customer relationship management (CRM) systems help you better understand your customers' needs and how to meet those needs while enhancing your bottom line. CRM systems link up information about customers from a variety of sources, including email, websites, physical stores, call centers, mobile sales, and marketing and advertising efforts. CRM data flows between operational systems (like sales and inventory systems) and analytical systems that sort through CRM data for patterns.

  • #145498
    Customer Relationship Management is the key to the success of any Organisation. A customer should get delighted with the product or the company service. Then the chances of maintaining the customer without losing him. It is true that the efforts organisation has to put in to retain customer are much less than efforts required to get a new customer. CRM will be useful in retaining a customer. A customer expects a quality product or service which is cost effective and on time. 20% of the customers will be giving about 80% of the turnover and 80% of the profit is coming from 20% of the customers. It is the responsibility of the company to identify those 20 % customers and maintain them is the logic behing the running a profitable business. For this, we require a positive attitude, timely delivery, quality product and competitive rate. CRM software will be helpful in identifying the main customers who are contributing to the turnover and profit.
    I think major companies are getting benefitted by his CRM. All can try this for their improvement.

    drrao
    always confident

  • #145536
    Customer Relation Management (CRM) is a very crucial and important factor in establishing a long time relationship with the customers.

    'Customer is the most important person in our premises because we need him, he does not need us' was said by the great Indian personality - Mahatma Gandhi. It is very correct and applicable to all businesses, all times.

    CRM is the systematic way of making a data base of the customers, to find out what their priorities are and what their requirements are, their historic interaction with the company, their demographic distribution, resolution of customer grievances etc. These are the elements required for a company to sustain its product in market and flourish in long run. CRM is not a one time effort. It is a continuous process of interaction with the customers on a 24/7 timings.

    CRM software are capable of handling this data related to customer efficiently once it is installed and customized as per the company requirement.
    CRM will definitely helpful for ABC at this juncture and will help company to reclaim its lost territories to the competitors.

    Knowledge is power.

  • #145548
    We are in an age of copetition and companies are vying for each other to grab the bigger market share for their products. In such a condition customer relationship takes a front seat.
    A big company sometimes is not able to maintain its connection with customers using traditional methods. Modern tools and practices are definitely required for sustaining its business.
    CRM plays a crucial role in this respect and covers all aspect of customer relationship elements. The inventory management as per requirement of different customers and providing customized services and items to specific customers is very important in todays market.
    The adoption of CRM practices by ABC will definitely be a shot in the arm and company can sustain its business in true customer friendly manner.

    Thoughts exchanged is knowledge gained.


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