Pinterest allows creating pages aimed at promoting their companies or blogging online.Such pages can serve as a virtual store.
In one case study of a fashion website, users from Pinterest spent $180 compared to $85 spent from users from Facebook. These users spent less time to browse from the company's pinboard. Some brand studies showed Pinterest as more effective at getting sales than other social media. A study carried out by Wolfgang Digital found that site traffic originating from Pinterest Business pages was more.
In 2013, Pinterest introduced a new tool by name 'Rich Pins'. It will enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics and information such as prices of products, movie ratings etc.
In May 2017, Pinterest president Tim Kendall made an announcement a new feature called Instant Ideas wherein the advertisers can reach consumers through their smartphone camera.