| Author: Bala 27 May 2008 | Member Level: Diamond | Rating:  Points: 2 |
Deepu,
Effective CPM
From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands.
For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher.
- Bala
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| Author: Deepu 27 May 2008 | Member Level: Diamond | Rating: Points: 2 |
Thank you for your reply.But I want to know one more thing.In what way does this ecpm effects our day by day earnings through the adsense.please reply me.
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