Swadeshi Jeans to be launched by Patanjali to end the dominance of the MNCs in IndiaRecently Baba Ramdev has announced at Nagpur that Patanjali is going to launch 'Swadeshi' jeans soon. He observed that there is a huge demand for jeans in India from youths and to compete with the foreign brands, he has decided to launch 'Indianised' jeans.
Incidentally, the company Patanjali has plans to go global. They already have manufacturing units in the foreign countries like Nepal and Bangladesh and are now approaching the African countries. He said if permitted, he is willing to set up factories in Pakistan and Afganistan also. His products have already reached West Asia and are popular even in the countries like Saudi Arabia. Baba is eyeing the markets of US and Europe also.
Is Patanjali on the way to turn into an MNC?