The same fashion even it is continued when we write in ISC too but most of the time it may not be that good when it is transliterated.
Nice to be in ISC and feel the difference.
One of the biggest example is prime minister of our country Mr. Narendra Modi one of the most interesting and effective part of his communication skills and public speaking is the way he use all these things like idioms, phrases and rhymes in his speeches which makes the audience bounded to every word and hear every word he said with keen interest.
"It is hardest thing in the world to be good thinker without being a good self examiner"
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
The stronger a light shines the darker are the shadows around it.