'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
Very recently I came across one headline in an online news website. In Tamil Nadu, Actor Vijay's Bairavaa movie is getting released on Pongal and the fans of actor Vijay are eagerly waiting for the release of that movie. In that website, they have given the headline as "Actor Vijay's Bairavaa is not getting released on Pongal". If the headline is mentioned like this, then obviously out of curiosity all the fans will open the link to check the news. Even I too opened the link and found that the movie is not getting released in Srilanka. Online news website knows the hype created among the people and they know how people will react for an issue. So using such tricks, they get benefited by increasing the page views and they consider this as an online marketing technique to increase their revenue in online.
"Time & Tides waits for none"
I think that online websites also work on this principle. Attractive and sometime ridiculous titles/headlines are used to attract visiotrs. However, the problem starts when the visiotors don't find any co-relation between the title and the content.
Caution: Explosive. Handle with care.