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  • Category: Miscellaneous

    'New' is the word that brings in enthusiasm

    First I would say happy new year to all. New is a magic word. It brings in us lot of enthusiasm and interest. We are always involved in the same old or routine activities in life. Work in the same office, same home, car, colleagues, products, same park for walking etc. This similarity brings boredom and routine kind of thing in life. Life becomes predictable and people start losing interest in it. It just becomes habitual to do work and return home. So as soon as we hear the word new it brings in curiosity and interest in us. New year is one of such things which may bring for us new opportunities and happiness in life. Other such new aspects are new mobile, new car, and even new friends. What are your views on this phenomenon?
  • #589591
    Yes the word new adds lot of interest and pep to a product or service and we are tempted to use and know about it. Invariably we can see the marketing strategy of many companies is that they are using the words like new improved, much improved, neo and something like that. Once we see the word new on a product we feel that some improvisation has been done than the previous quality and we are tempted to use the new one. So this is the marketing technique and we should not fall into that trap. Be original and alert and watch for changes that should take place automatically.
    K Mohan
    'Idhuvum Kadandhu Pogum "
    Even this challenging situation would ease


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