The Mighty Apple Products!

The Apple brand and its products are the highest selling products in the world even being the costliest in the market. People have grown up a wrong mentality that those who own Apple products are considered to be rich people. But, even a middle-class person can buy an Apple product since EMI option has been made available to every customer. According to several reviews given by individuals, the Apple products are the best. Why is it so? What is so special about Apple? Is it because it's an imported product? What's your view on it?