How is zero percent interest beneficial for a finance providing company?When we buy products, we mostly opt for the EMI scheme instead of paying full cash payment. Now, the company that provides us the loan for a particular product advertises that they offer loans to customers with zero percent interest, that is, only the buying amount has to be returned. Since there is no interest, the client doesn't need to pay any additional money that is charged due to an interest applied. So, in that case, how does the finance provider benefits by this scheme of zero percent interest? Does the finance goes in loss or are they playing any trick with the customer? Anyone who knows the real funda behind it, please share it.