Today's world is the advertising world, the more you show off, the more you get attention. If anything has got its value and if people are not aware, definitely it will be going to lose its market. So, for that one need to aware people and this is where advertising needed. Just imagine, if any new brand having good value not advertise or bring in notice to the people, can they sold their products in market. Likewise, it goes to our personal value too. You may have greatest value as per you but sitting at home will do nothing, you are just spoiling that value. For that one need to show off genuinely and not fake but not beg as the author has indicated.