Need of advertisement and misuse of the sameIn marketing, advertisement has an important role to play. The main principle behind an advertisement, according Prof. Kurihara, is reaching the mind directly on its first sight. The same has been told earlier in Tamil poems and there is also a cinema song which goes on to say that one time seeing is equal to thousand times telling (paarvai onre pothume, pallaayiram sol vendumo).
But nowadays many advertisements are created with a motive to cheat like depicting a small pack as a bigger one, uttering the name of the product/ brand with wrong pronunciation etc. Even in the Patanjali advertisement, they pronounce Patanjali as Pathaanjali.
Misusing the motive and purpose of advertisements should be avoided by the advertisers and brands.