Honesty is the best policy.
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
He used to conduct training in SEO matters in Bengaluru . He is a consultant in these matters.
I n ISC Help Topics, there is a sub section SEO ( More-->Help Topics-->SEO).There are some very useful guidelines which is sufficient for a beginner article writer in ISC.
Personally I do not know much about online content posting ,traffic , SEO etc . as I had started online content posting only after joining ISC. I post exclusively only in ISC. I did not put efforts to learn these matters.
It is by reading the various posts and discussions appearing in ISC pages, and the correction and improvement guidelines received from editors that I am aware of some basic essentials for content posting in ISC. But I am sure I cannot have any skill or expertise in SEO etc. because I am still having the fixation of print communication and face to face communication only, as it is in my fifties that I came to ISC. Even the little bit of basic HTML also I learned from ISC only.
That is why my contribution in article is just token level. I take safe umbrage and participate in contests to the possible extent, because I have faith and depend on ISC editors and Web Masters for the SEO oriented subjects and keywords.
Caution: Explosive. Handle with care.