When I browse internet many times advertisements are coming in between. I just ignore them and not even click on that. Sometimes as you said they may block our reading also. In such case simply I click on that and immediately close the advertisements.
When we watch some videos, the advertisement will come and immediately you can't skip that. Only after 3 or 4 seconds only we can skip. So that 3 or 4 seconds we have to bear with that.
When you talk, you are only repeating what you already know. But if you listen, you may learn something new!
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease