Don't sweat the small stuff and it's all small stuff.
On the other hand the second types are very much particular about their names to be written on the boards and other visuals and they will not donate if it is not done to their satisfaction.
So the question is whether the individual is doing it for fame and name or without any such thing in return. There are very few who do it in unselfish ways.
Knowledge is power.
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
Another reason is income tax concessions. Many donations to the temples or places of worship are exempted from income tax if the temple obtains a certificate from Government. TTD will give IT certificates for the donations you have made to certain schemes like Nitya Annadana Pathakam.
Finally as mentioned in other posts to get popularity also they may get their names written on the items they have donated.