'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
I know some people who arrange felicitations to known people by taking some money from the individual who is getting facilitated. This is more so in case of Astrologers and vaastu pandits as they have to get recognised by different people to widen their client list.
Also some genuine people, who want express their gratitude to their teachers and others, will be doing this.
So mainly these advertisements are for popularity and minor percentage will be for other reasons.