Many articles today on the internet that get the most hits captivate the fickle human mind with captivating images, provocative titles, and video splicing. By word of mouth, numerous forwards and curiosity add fuel to people's desire to watch such snippets. For instance, the recent Spyder trailer had 3.6 million views in 24 hours. There are many examples like this, having said this there are still many viewers and readers out there who still read articles that can be classed as content or creative writing.
ISC itself is a perfect example wherein member actively participate in forums and articles instead of surfing internet in the same laptops or desktops. As people mature, grow older, trends change content writing will also change but I don't think it'll fade away.
One needs a certain amount of knowledge, analytical skills, a good command over the language to author a meaningful reply or an article. Without being disgraceful to some good meaningful videos, I don't think many of the popular videos or tasty titbits of gossip displayed prominently in many commercial sites will stand or even should be allowed to share the same platform of content writing.
Sites like ISC should encourage, nurture and cherish content writing.