For marketing companies which one is easy: Retaining old customers or creating new ones?
Do you think a marketing company should focus on retaining old customers or try to acquire new ones? Explain with supporting views which should get priority.
Marketing companies purely survive on two things. One is the quality they serve and second is the service they provide. If the two things are good and no complaints, then they would certainly retain the existing customers and they in turn recommend the company to other customers. But some marketing companies are not following this principle, as they want to try new customers every time and are not keeping the existing customers happy with good service. What is your view on this? Should they concentrate on existing customers or go for new ones?