Are we doing Justice to Consumer Feedbacks?The trend know is reasonably established that the service industry needs feedbacks to improve itself, to get more likes or visits to its site and to imporve the chances of a purchase.Often we get a SMS or a mail or a folder for giving feeback. However the problem starts there, we as consumers often just tick without wasting time or ignore the messages completely. From the sellers side, sometimes you get a phone call, sir please give a good feedback, please do not negative things, it'll affect me or the person celeverly stands close by to see what we are writing. By the time the car is delivered or you reach home after a service you'll get a pleasant phone call enquiring how things are along with a request for a good remark.
On the internet site there are so many comments that sometimes it's difficult to even decide which one is true.
So feedback are often not true and at times are ignored or misleading. Is it just a matter of time before the consumers pick up the habit of giving honest feedback and the sellers accepting it or we need to modify the way the feedback itself is collected?