'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
Do what inspires you !!
By changing times advertisements also changed using new technologies and medium.
I liked the Vividh Bharati- Commercial broadcasting of All India Radio- just for its advertisements. That was on the lines of Radio Ceylon then. Those advertisements were really attractive with their jingles and we even remember them. Examples are ' Tandurusti ki raksha karat hai Lifebuoy; Lifebuoy hai jahaan tandurusti hai vahaan" or 'Bring on the sunshine and laughter, drink up your Buornvita' etc. Another advertisement that captivated the listeners was of Nirma-.."doot si safedi nirma se aayi.. sabki pasand Nirma.."
Then TV channels took over and there was an overdose of advertisement.
With the reincarnation of radio as FM advertisement also came back in audio medium. Even now some of them are captivating. I sometimes feel that many advertisements are far better than the songs aired.
In those times also there were some advertisements which made us cringe in embarrassment when the whole family was listening ,especially the ones advertising condoms or family planning.
Many of the slogans for Government's important schemes were popularise by radio only.
In the present day, we cannot escape from advertisement in anyway. It conquers all our physical and virtual space, and our time . However, I think that ads in radio are lesser invasive than ads in TV channels. The former subjugates our audio sense organ while the latter takes both audio & visual sense.