Investors need the assurance of god return for their money. They will expect speedy processing and proceedings in all related matters. They may expect various preferences, concessions and special treatments. All other things put up for show and publicity will enable catchy colourful visuals for TV channels good covers pages and glossy pictures in print media .
I remember long back during 1990 - 2000 many finance companies mushroomed in India and were offering 5-6% more interest than the banks and to lure the investors they were giving one good steel utensil in addition if you invest in them. Many many people invested in those companies some of which were supposed to be very reputed at that time, though I do not want to specifically name them, but today those companies are almost all closed and in some cases their assets in form of office buildings are ceased by Govt and under auction and may be a few of the investors may get a small part of their money back.
So for conducting any business luring is essential otherwise investors will not come. What will happen in future that only time will tell.
Knowledge is power.