What is in the name ?Often we are driven by a "Name" or a "Brand"!
Do you agree?
We did one project wherein I had to do some research on the Soft Drinks Market. We requested one soft drink manufacturing company for a meeting with them & we gathered some information on their research also. What they found was quite interesting for us.
They did an experiment with the customer. In the first place, they exchanged the content of the bottle. Means one branded bottle had the local soft drink filled in that & offered to the customer & the customer liked that.
In the second experiment, they offered to the customer the local branded bottle with branded soft drink filled in that but the customer disliked that. What we came to the conclusion is that the customer has a developed but at the same time preoccupied taste in which he makes a distinction wherein the brand or a name comes first.
Do you feel that the same is the case with us all?