What Do We Mean By "Flattering"...There are occasions wherein we tend to appreciate the person or his actions which although not suitable or appropriate but we don't find any other options or the alternative but to continue with the recognition and enjoyment in his or her support.
This showing of gratitude is an important tool for an individual for climbing the ladder of success. Although not making the part of professionalism but this has become a routine interference in our life. Even the devotees offer something to their God in order to make the job done. This is how this has proved to be the essential part of our culture wherein everyone wants to make their superiors happy.
Everyone in this world wants to receive recognition and be successful & that's not a secret but remains an identified fact. And although, few have achieved it but in due course & however most have failed.
But this has been & in the mean time & also in the future, will be the most preferred means to achieve your desires.