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  • Category: Miscellaneous

    Big is always not better.

    When we look at the things we use at home in our daily lives, the fast moving consumer goods (FMCG), it has changed in terms of size. The soaps, shampoo, toothpaste and many other things we use for laundry and home cleaning purposes, the package and the content/unit have become bigger.

    By clever marketing techniques (offers, savings tags, 25% free etc), the consumers are encouraged to buy the bigger tubes or packs with the idea that they can save on expenses.

    But if you really look, the pastes, creams, soaps etc, we waste more each time we use and the end result is that we are more likely to use more volume and the actual saving advantage would be lost. If you think about the dish/clothes washing soaps, the mouthwash bottles and the pastes it would be easy to understand.

    I think it would better to have the smaller packs wherein the volume per use would be better and at least we wouldn't waste the product/item each time we use it.
  • #635723
    I don't agree with the author that bigger packing strategy of different brands leads to wastage by the users of the product. This is to be noted that these schemes isn't a regular practice but instead being implemented few times in a year. And this remains the strategy of all the brands in the market, doesn't matter big or small.

    For the information of the users, the schemes are invented & implemented in order to increase the "inventory turnover" of the company which is directly related to the overall sales which again having an impact on the revenue or the profit. If in a layman language we discuss the things then if the selling reduces then this effect the rest of the processes like the purchasing of raw material, production & dispatches. So this always an effort on behalf of the company to maximize the inventory turnover. This is the only thing within the whole process that keeps everything moving.

    So the schemes are nothing but a kind of mechanism that helps the companies to reduce or clear the old stock at its disposal so as to make the space for the new stocks.

    Although this is important for any commodity & brands but for FMCG this is most critical as deadline or the expiry date of the FMCG commodities remains for a shorter period.

  • #635724
    The author has brought out a very interesting and pertinent thread to highlight the marketing gimmicks of big companies to make the customer fool by clever tricks.

    Very few customers are aware of these techniques which many companies do to lure and trap the gullible customers. To sell more these companies will go to any extent. They will offer bigger weight or volume in same cost and in the process sell more.

    Knowledge is power.


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