Why the bottom of the pyramid is so importantBy elections may not be the exact parameter to judge a political party's success, like the BJP. It may not also reflect on the popularity of the leader.
Yet, the alarm bells might have been ringing loud and clear. The ruling party at the Center has some time to mend its ways.
Here is how.
It has to revamp the Public Distribution System and allocate additional funds to it, immediately. It should bring out a good scheme, like a recurring deposit, for the poor, with life insurance that would amount to ten or fifteen times the amount saved, at the end of the period. For example, if the amount is as small as Rs.62 to get a round figure of Rs.10,000/- at the end of ten years, the life insurance amount should be one lakh, totally non taxable.
However, this should be restricted to only those who buy the bare essentials from the ration shops. The other beneficiaries should be immediately identified.
Modi's accident insurance scheme is a very good scheme. However, a scheme like the aforesaid thing, will fetch him rich dividends, as the poor will only see the small amount that they need to spare now. The scheme, should also be available through the urban co-operative banks, most of which now have the totally computerized operations. Every single bank official should be given targets to achieve in this regard.
The bottom of the pyramid is hungry. And very angry. The middle classes can even buy petrol at Rs.150 per litre. The bottom, the rock bottom poor, can't. Since their earnings per day, is even less than Rs.150 in many cases.
This is the real anger of those masses who might as well be thirty per cent of the electorate. This is the same thirty per cent who would happily accept Rs.500, food packets three times a day, and water, to sing praises of the leader in every meeting!!
There are professional touts in each nook and corner, of Tamil Nadu, who bring such masses. The same family, of four people, get to become richer by Rs.2000 on a single day!!. They also get to travel, by lorries, in the hot sun, more like cattle to be butchered!!
These poor masses, who do not know anything about inflation, about ATMs, about even how to fill a single bank form, or even count money properly, are being exploited by every single political party. The election time is the grand gala time for them. Some of them get to see four new places and shout for four different, but atrocious leaders, who have actually plundered all their wealth. What matters is the Rs.500.
These masses can no longer be neglected. Money should come to their hands. They should get their share of the cake. If they don't, the ruling party might as well regret for ever.