People of Kerala depend on print media for News.Indian Readership Survey (IRS - 2017 Report),World's largest of such study groups, reports that people of Kerala depend on News Papers for getting news than on TV channels. About 66% of people read Malayalam dailies regularly. This is four times that of the national rate of reading news papers. In Kerala news papers reach 59.73 % of the people, while the National rate is only 16.55%. In Delhi only half of that in Kerala.
The figures in some of the other States are: Tamil Nadu : 17.72 %, Maharashtra: 18.92%, UP: 15.27%, West Bengal: 10.41%.
In Kerala the eeadership of Malayalam papers is 41 times that of English papers. English news papers reach only to 1.44 % of readers in Kerala. However, 69% read Malayalam news papers. Channel readership (viewer ship) among them is very less. Among the youth also the news paper readers are more in Kerala. Among the age group 12 to 29 about 61% read news papers regularly. The national average is only 16%. The increased rate of literacy in Kerala must be a reason for these.