The occurrences of advertisements mainly depend upon the location & the time as well as the type of commodity being advertised for including the costing. Everything is related here & so often it is easy to align. For example, for any new construction, it's much better to use the public hoardings by the highways with the ads being publicized through FM radios so as to better explain the concept because the highways posters can give the glimpse only. Likewise the SONY is already a recognized brand in the market which doesn't need any introduction but for any new entries the advertisement has to be aggressive.
But now many people are getting glued to social media and internet. So the advertisements in these media may get more views. The advertisements on social media are getting more comments and licks and I feel that will improve the sales of the product.
Whatever may be media and water may be the advertisement, the product has to maintain the quality. Otherwise, the product will lose the customers and getting new customers will become very difficult.
Popular ads are always available on televisions and it is really boring since they don't have a skip button. However, online ads are way beyond better than TV Ads resulting in higher clicks and CPM. Online ads are best.
Hackers never learns but always wins!
Newspaper and TV ads are opted by big and medium sized business who have national presence or are growing fast to make their presence at national level.
They are expensive mode of advertising so it is not preferred by small businesses.
An awareness or goodwill makeover advertisement are usually done by the top business houses who have already well established in market and they just make their position stronger by advertising about themselves and recover a thousand times more than the expenditure of advertisement.
Many a times awareness adverts are done to save the image of a company like in case of Maggi where after its ban was lifted it stated a campaign telling that Maggi is safe and now it has again captured the market like the way it had held it earlier.
Although many a times the choice of advert is also done based on the budget availability and the return it may generate for small or medium sized business.
Nowadays online ads are also playing a huge role and are eating away the other form of advertising as they are more focused and audience targeted. Due to smart technology only relevant ads are displayed based on the choice or search of an individual on his device.
'Don't miss the Donut by looking through the hole'- Anonymous.
For few who don't get the USP than this stands for "unique selling proposition" & seen as a factor that differentiates a product or the services from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. In few of the examples, "Nation Wants To know" of the Republic TV & "The Newshour Debate" of the TimesNow are their USP. They are so unique that even the channels have got their identity because of those programs.
During the deadly "Deiva Magal" serial on Sun TV, that was shown for almost five years, this serial became the most watched serial, across all languages, including the Hindi TV serials. Watched by an estimated five crore people across the world. this serial broke all records. The advertisers laughed all the way to the bank.
The advertising field is the most challenging one. That is why in this business, there are so many MBAs. Please do note, this is what we call "vatrathaatha jeeva nadhi" ( a river that never gets dry) in Tamil.
Slowly people are moving with internet in their palms and with data rates coming down so drastically the only media to survive will be the internet.
Knowledge is power.