This will have some positive impact on the educated voters especially in the urban area and they may go in favour of BJP. The other party people also should come out and meet people and discuss with them so that will also make a positive impact on the voters.
The CPI -M ruled West Bengal for more than 30 years and they were the master at keeping in touch with the masses. Much later they started collecting donations in different pretexts and also interfered in people's everyday affairs, which in turn affected their position in people's minds. If the BJP can make use of this public contact program to help out people irrespective of their political colours then they will be able to acquire a good support base.
"Life is easier when you enjoy what you do"
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease