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Google AdSense Ads in RSS Feeds

Posted Date: 02 Aug 2008 Total Responses: 0

Posted By: Nitin Bajaj - Editor Member Level: Diamond Points: 1

The AdSense for RSS feeds program is now live for some publishers and Google has also discontinued the FeedBurner Advertising Network in favor of AdSense

AdSense Ads in Feeds are contextual and are available in banner (468×60) and medium rectangle (300×250) formats. They are probably a mix of CPC and CPM ads because you can show either text ads or image ads or even a combination of both in your feeds.

AdSense publishers can choose how frequently the ads should appear in the feed and whether ads should appear in articles that are relatively short.

There are two big advantages here:

a. The ads are contextual, very relevant and publishers may therefore see better returns.

b. A large majority of FeedBurner advertisers targeted their ad campaigns for US traffic so publishers were not able to successfully monetize traffic from other countries. That will change with AdSense for Feeds as Google has advertisers almost everywhere.

http://www.labnol.org/internet/blogging/google-ads-for-rss-feeds-review/4082/

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