| Author: Senthil Kumar 03 Nov 2008 | Member Level: Gold | Rating:  Points: 6 |
Indian Government needs to support this industry by bringing down the license broadcasting rate.
Do you know the growth of the radio broadcast industry looks exciting, there are numerous issues facing the radio broadcasters. Chief of them being the license costs and licensing policy. After bidding aggressively, many players have realized that high license cost is making the business unviable. As per reports, bidders license for 37 stations. This translates to around Rs.4.2 crores as license fee per station. The broadcasters now want the government to scrap fixed license fee and move to a revenue sharing regime. However, the industry feels that these are mere start-up issues; radio should feature in the media planner's radar as a serious medium.
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| Author: Senthil Kumar 03 Nov 2008 | Member Level: Gold | Rating: Points: 6 |
Indian Government needs to support this industry by bringing down the license broadcasting rate.
Do you know the growth of the radio broadcast industry looks exciting, there are numerous issues facing the radio broadcasters. Chief of them being the license costs and licensing policy. After bidding aggressively, many players have realized that high license cost is making the business unviable. As per reports, bidders license for 37 stations. This translates to around Rs.4.2 crores as license fee per station. The broadcasters now want the government to scrap fixed license fee and move to a revenue sharing regime. However, the industry feels that these are mere start-up issues; radio should feature in the media planner's radar as a serious medium.
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