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Posted Date: 03 Nov 2009 Posted By: Vandana Member Level: Diamond
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: Assistant General Manager Marketing Channel Sales Job
| Employer Name: | Balmer Lawrie |
| Employer Address: | Corporate & Registered Office
21, Netaji Subash Road,
Kolkata -700 001
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| Email: | chrdc@balmerlawrie.com |
| URL: | http://www.balmerlawrie.com/ |
| Phone: | 91 33 2222 5218 |
| Required Skills: | see details below |
| Required Experience: | see details below |
| Required Education: | see details below |
| Job Location: | Kolkata (View Jobs in Kolkata) |
Job Description
Balmer Lawrie has an opening for the post of Assistant General Manager [Marketing] Channel Sales for its Greases & Lubricants SBU.
Job Profile:The selected candidate will have overall responsibility of driving the
Marketing function of the SBU’s Retail portfolio at the national level and also
support the overseas ventures as needed. The incumbent will be responsible for building the Balmerol brand and supporting the Sales team in achieving the budgeted top-line and bottom-line growth, balancing between local and
national level interventions.
Further, the major roles would be to:
1. To develop a systematic research driven approach to marketing related activities for the SBU to aggressively grow its market share and profitability.
2. Develop and implement strategies related to strengthening the Balmerol brand including achieving a unique positioning and its
promotion, communication etc.
3. Review/ develop product pricing, reseller commission structure, incentive schemes etc.
4. Develop creative briefs for channel marketing campaigns, striking effective balance between standardisation and localisation.
5. Plan and achieve time bound implementation of promotional plans through effective vendor management and coordination with/ support
to sales team.
6. Track market needs/ new product opportunities and drive product
development initiatives in coordination with the Technical, Production and Sales teams.
7. Plan and implement product launches.
8. Review product packaging and bring about innovation and improvements.
9. Continuously review and rationalise SKUs.
10. Build effective team work between the Marketing Team and Sales Force.
11. Evolve and implement systems for tracking competitor performance and activities in various market segments and evaluating Balmerol
performance.
Person Profile
Graduate in Mechanical/Chemical Engineering or Oil Technology/ Science
Graduate with MBA or PG Degree/ Diploma preferably with specialisation in
Marketing / Product Management.
Age on the Date of Notification of the Advertisement should not be more than
48 years.
Applicants must have overall experience of around 15 yrs in sales/ marketing
role in a multiproduct – multiple-SKU – multi-location setup. Experience in
brand management, trade / channel management and rural marketing of
industrial consumables or similar products will be preferred. Experience in
lubricants business would be an added advantage.
HOW TO APPLY
[a] Interested candidates may forward their candidature in the attached application format by
post / courier addressed to the Executive Director [HR], Balmer Lawrie & Co. Ltd., Balmer
Lawrie House, 21 Netaji Subhas Road, Kolkata 700001 or by e-mail attaching the application
format duly completed in all respect to chrdc@balmerlawrie.com. The last date for receipt
of applications is 22nd November 2009.
[b] Candidates sending application by post / courier should clearly write the post applied for on
the envelope.
[c] Candidates should submit their applications, in the attached application format only.
[d] Incomplete applications or those not in the prescribed format will not be entertained.
[e] Those who apply through E-mail need not send their application by post / courier
Note: The contact information given is of the company’s corporate office and not necessarily of the specific job location
About Employer
Balmer Lawrie is a multi-technology company with diverse interests in the manufacturing sector, such as industrial packaging, engineering & technology services, etc.
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