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Posted Date: 01 Mar 2012 Posted By:: priyanka kumari Member Level: Silver Points: 5 (Rs. 1)
2010 Punjab Technical University M.B.A Paper ID [B0241] CONSUMER BEHAVIOUR Question paper
Roll No. ......................
Total No. of Questions : 13] [Total No. of Pages : 02
Paper ID [B0241]
(Please fill this Paper ID in OMR Sheet)
MBA (MB - 504) (S05) (LE) (Sem. - 4th)
Time : 03 Hours Maximum Marks : 75
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Nine questions from Section - B.
Section - A
Q1) (15 × 2 = 30)
a) Define consumer Behavior.
b) Ethics in marketing.
c) Market segmentation.
d) Consumer motivation.
e) Hierarchy of needs.
f) Consumer perception.
g) Consumer learning.
h) Brand loyality.
i) Cognitive Dissonance theory.
j) Persuasive communication.
k) Reference groups
l) Opinion leadership
m) Diffusion and adoption process
n) Consumer decision making process.
o) Relationship marketing.
Section - B (9 × 5 = 45)
Q2) What is consumer behavior? Discuss its importance.
Q3) What is marketing concept? Discuss societal marketing concept.
Q4) What is consumer research? Explain quantitative and qualitative research.
Q5) Define market segmentation & discuss its importance
Q6) Define perception and highlight importance of consumer's perception.
Q7) What is consumer learning? Discuss cognitive learning theories.
Q8) What is communication role in marketing.
Q9) What is attitude? How attitude formation and change takes place.
Q10) What is reference group? How it influences consumer behavior?
Q11) Discuss process and motivation behind opinion leadership.
Q12) Discuss consumer decision making process.
Q13) Discuss howard sheth and Nicosia models of consumer decision making.
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