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Posted Date: 11 Jun 2012 Posted By:: Indubala Member Level: Silver Points: 5 (Rs. 2)
2012 Ay 2012 Madras University M.Sc Psychology Paper-PPYF - VI Organizational Psychology and Consumer Behaviour Question paper Question paper
May 2012 Madras University M.Sc Psychology Paper-VI Organizational Psychology and Consumer Behaviour Question paper
Part- A (10x2=20)
Answer ALL questions in about 50 words
All questions carry equal marks
1. What is Organization?
2. Define Abilities.
3. What is Aptitude?
4. What is Human Relations?
5. Explain briefly about Organization Change.
6. What is Ethics?
7. Who is a consumer?
8. Define Personality.
9. What is Culture?
10. Define Leader.
Part - B (5x6=30)
Answer all questions in about 250 words each.
11 (a) Elucidate the managerial style.
11 (b) Mention the various definitions of personality
12 (a) Elucidate the differences in perceptions with examples.
12 (b) What is Attribution theory? Explain.
13 (a) Examine the supervisors leadership role.
13 (b) Explain the types of power.
14 (a) What is the role of people in a buying decision?
14 (b) Discuss the types of consumer related reference groups.
15 (a) Describe gender as a subculture in consumer behaviour.
15 (b) Examine the profile of consumer innovator
Part -c (5x10=50 marks)
Answer all questions in about 500 words each
16 (a) Elucidate the roles of managers.
16 (b) Explain stress, its causes and symptoms.
17 (a) Write about transformational leadership.
17 (b) Describe the ingredients of effective teams.
18 (a) Elucidate the components of organization.
18 (b) Explain the factors influencing buying behaviour.
19 (a) Elucidate the importance of social class, life style and Consumption behaviour.
(b) Examine the role of subcultures in consumer behaviour
20 (a) Explain the strategies of changing consumer attitudes towards products and brands.
(b) Discuss the models of consumer decision-making
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