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Posted Date: 30 Aug 2012 Posted By:: Pramod Dabholkar Member Level: Diamond Points: 5 (Rs. 5)
2012 University of Pune Post Graduate Diploma Marketing Management (PGDMM) P.G.D.M.M. (Semester- I) Basics of Marketing (2005 Pattern) University Question paper
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Basics of Marketing
Time: 3 Hours Total marks: 60
1. Attempt any four questions.
2. All questions carry equal marks.
Q. 1) Define marketing. Explain role of a marketing manager along with desired qualities to perform it.
Q. 2) Define segmentation. Elaborate various bases of segmentation.
Q. 3) Explain influence of the following factors on consumer buying decision process.
(b) Reference group
(c) Past experience
Q. 4) What are the various stages of new product development? What are the reasons for failure of a new product?
Q. 5) Define sales forecasting. Explain various techniques to forecast sales.
Q. 6) Discuss process of marketing control in Delhi.
Q. 7) Write short notes: (Any Three)
(a) Marketing mix
(b) Trends in packaging
(c) Product life cycle
(d) Approaches to marketing
(e) Target marketing
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