Download Model question papers & previous years question papers
Submit Previous Years University Question Papers
Posted Date: 01 Sep 2012 Posted By:: Pramod Dabholkar Member Level: Diamond Points: 5 (Rs. 5)
2012 University of Pune Post Graduate Diploma Marketing Management (PGDMM) P.G.D.M.M. (Semester- I) Sales Management and Market Research (2005 Pattern) University Question paper
Are you looking for free downloading of Pune University’s previous year’s question papers? On IndiaStudyChannel you will get that absolutely free without paying any money. Download original question paper of P.G.D.M.M. (Semester- I) Sales Management and Market Research (2005 Pattern). By solving this certainly you can try to score good marks in your exams. So download now!
Sales Management and Market Research
Time: 3 Hours Total marks: 60
1. Attempt any two questions from section – I and any two from section - II
2. All questions carry equal marks.
SECTION – I
Q.1) Explain role of relationship selling and also write qualities and skills required for effective salesmanship.
Q.2) "Sales training is an important method to improve performance of sales people." Elaborate this statement giving various methods of training.
Q.3) Explain impact of compensation package on motivation. Also write monetary and non-monetary methods of motivation.
Q.4) Illustrate need for sales organization. Also explain various types of sales organization structures.
SECTION – II
Q.1) What is the importance of market research in effectiveness of marketing activities and what is the difference between quantitative and qualitative methods of market research?
Q.2) Why do you need to design market research and what are various steps in design of market research?
Q.3) Do you think sampling is very important in market research? Why and what are various methods of sampling?
Q. 4) Write notes: (Any Three)
(a) Syndicated research
(b) Test marketing
(c) Limitations of research
(d) Exploratory methods of research
Return to question paper search
and make money from adsense revenue sharing program
Are you preparing for a university examination? Download model question papers
and practise before you write the exam.