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Posted Date: 01 Sep 2012 Posted By:: Pramod Dabholkar Member Level: Diamond Points: 5 (Rs. 5)
2012 University of Pune Post Graduate Diploma Marketing Management (PGDMM) P.G.D.M.M. (Semester- II) Retail and Distribution Management (2008 Pattern) University Question paper
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Retail and Distribution Management
Time: 3 Hours Total marks: 70
1. Q. No. 7 (Case Study) is compulsory
2. Attempt any four questions from the remaining
3. All questions carry equal marks.
Q.1) Write a detailed note on Technology in Distribution, with special reference to supply chain management and electric payment systems.
Q.2) Elaborate difference between marketing channels for consumer goods, industrial goods and services, with appropriate examples.
Q.3) "For increasing foot- falls of customers to retail outlet, effective retail communication is a must." Discuss.
Q.4) What is category management? Explain steps in the process of category management.
Q.5) A Bank, famous for consumer retailing products line credit/ debit cards, housing/ personal loans, short/ long term deposits, is looking for space in your city to start its operations. Which are the factors of location selection they should consider?
Q.6) Write notes on any two of the following:
(a) Types of store layouts
(b) The Internet store
(c) Resolution of channel conflicts
Q.7) Case Study :
M/s. True- life Dailies is a mall which offers branded commodities. However, few customers feel that these branded commodities are costly. Hence, True- life also has introduced their own private labels in these commodities. Advice True- life about promoting these private label commodities.
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