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2015 Bangalore University IV Semester B.B.M. Examination, April/May 2015: Business Management, Marketing Management Question paper



Course: B.B.M.   University/board: Bangalore University

Are you preparing for Bangalore University Examination in Business Management? Here is the previous year question paper from Bangalore University. This is the original question paper from the Business Management IV Semester Exam conducted by Bangalore University in year 2015. Feel free to download the Marketing Management Question paper from here and use it to prepare for your upcoming exams.



Bangalore University

IV Semester B.B.M. Examination, April/May 2015

Semester Scheme

Freshers + Repeaters

Business Management

Paper- Marketing Management

Time: 3 Hours Max Marks: 100

Instruction: Answers should be written in English only.

SECTION-A

I Answer any eight sub-questions. Each sub question carries two marks. (2x8=16)

1. a. What is marketing mix?

b. What is tele-marketing?

c. Give the meaning of packaging.

d. What is mark-up pricing?

e. State four benefits of branding.

f. Give the meaning of penetrate pricing.

g. What is De-marketing?

h. What is macro environment?

i. Define marketing research.

j. What is grading?

SECTION- B

II Answer any three questions. Each question carries eight marks. (3x8=24)

2. Briefly explain the features of rural marketing.

3. Discuss briefly the reasons for product failure.

4. Marketing information is life blood of business. Discuss.

5. Analyse the benefits of advertising.

III Answer question no.10 and and any three of the remaining questions. Each question carries 15 marks. (4x15=60)

6. Explain the controllable and uncontrollable factors of marketing environment.

7.Discuss the importance of consumer behaviour.

8. Explain the stages of product life cycle with a chart. Discuss marketing strategy for each stage.

9. Explain the significance of branding and packaging.

10. Explain the importance of consumer behaviour.

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