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Posted Date: 22 May 2016      Posted By:: Kishori Mohon Dutta    Member Level: Gold  Points: 3 (Rs. 3)

2015 P.G.D. Marketing Management Nalanda Open University Annual Exam-2015 Post Graduate Diploma in Marketing Management (PGDMM) Paper-I (Consumer Behaviour) Question paper



Course: P.G.D. Marketing Management   University/board: Nalanda Open University

Are you rummaging around for the Nalanda Open University Annual Exam-2015 Post Graduate Diploma in Marketing Management (PGDMM) Paper-I (Consumer Behaviour) Examination Question Paper? These are the unique question papers. Please go through this and get ready for your subsequent examinations.



Nalanda Open University
Annual Exam-2015
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Consumer Behaviour)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.


1. What do you mean by buying decision? How does personality of consumer affect
buying decision?

2. What is meant by consumer behavior? Throw light on the importance of consumer
behavior in marketing programme.

3. How does an urban consumer differ from rural consumer in similar buying needs?
Explain.

4. Define the concept of social class. Which type of social influence has the greatest
impact on consumer behavior? Discuss.

5. What is the concept of learning? Describe the operant conditioning theory of learning.

6. Explain different models of the study of consumer behavior.

7. Discuss Trait theory of personality in the context of consumer behavior

8. What do you understand by the term 'Memory'? Explain its structure and functions.

9. What is meant by subliminal perception? Explain the techniques of subliminal
perception.

10. Write notes on any Two of the following :

(a) Cognitive dissonance
(b) Lifestyle Marketing
(c) Self-Concept





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