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Posted Date: 22 May 2016      Posted By:: Kishori Mohon Dutta    Member Level: Gold  Points: 3 (Rs. 3)

2015 P.G.D. Marketing Management Nalanda Open University Annual Exam-2015 Post Graduate Diploma in Marketing Management (PGDMM) Paper-III (Product Management) Question paper



Course: P.G.D. Marketing Management   University/board: Nalanda Open University

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Nalanda Open University
Annual Exam-2015
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Product Management)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.


1. What do you mean by product mix? What factors necessitate change in product mix?

2. What is product planning? Throw light on the traditional view point about product
planning.

3. What is product life-cycle? Explain what measures can be taken for extending the life-
cycle of a product.

4. Describe sales forecasting. How can it be used for economic analysis of a new product?

5. Explain product obsolescence. What are its causes?

6. What is pricing? What are its objectives? Describe the methods of pricing.

7. Explain the concept of Brand Equity and examine various methods of brand valuation.

8. Throw light on the importance of product line decision for a company and discuss the
factors influencing this decision.

9. Describe product portfolio. What is the importance of its analysis in decision-making?

10. What important points should be taken into consideration before launching a new
product in the market.





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