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Posted Date: 22 May 2016      Posted By:: Kishori Mohon Dutta    Member Level: Gold  Points: 3 (Rs. 3)

2015 Post Graduate Diploma Marketing Management (PGDMM) Post Graduate Diploma in Marketing Management (PGDMM) Paper-IV (International Marketing) Nalanda Open University Annual Exam-2015 Question paper



Course: Post Graduate Diploma Marketing Management (PGDMM)   University/board: Nalanda Open University

Are you looking for the previous year's Post Graduate Diploma in Marketing Management (PGDMM) Paper-IV (International Marketing) Nalanda Open University Annual Exam-2015? Here is the same year's question paper. These are the original question papers. Feel free and go through the question paper and use it to prepare for your ensuing examination.



Nalanda Open University
Annual Exam-2015
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.

1. What do you mean by regional economic grouping? Describe some major economic
groups of the world.

2. Discuss the objectives and functions of International Monetary Fund (IMF).

3. Explain principal methods of export pricing.

4. Define International marketing. What are its characteristics?

5. What do you understand by international marketing research? Explain its scope.

6. Write an essay on international advertising scenario.

7. Explain the main sources of funds available to an exporter.

8. What are the main elements of international distribution policy? Draw difference
between direct and indirect distribution channels.

9. Discuss the impact of export-import policy on international marketing.

10. What are the factors that induce 'Firms' to enter international market? Explain the
points of difference between global and domestic marketing.





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