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Posted Date: 22 May 2016      Posted By:: Kishori Mohon Dutta    Member Level: Gold  Points: 3 (Rs. 2)

2015 Post Graduate Diploma Marketing Management (PGDMM) Nalanda Open University Annual Exam-2015 Post Graduate Diploma in Marketing Management (PGDMM) Paper-V (Marketing of Services) Question paper



Course: Post Graduate Diploma Marketing Management (PGDMM)   University/board: Nalanda Open University

Are you on a look out for Nalanda Open University Annual Exam-2015 Post Graduate Diploma in Marketing Management (PGDMM) Paper-V (Marketing of Services) last year's question paper? Here-under you will get an original question paper for the same. You may go through this to prepare for your next exam. 20-05



Nalanda Open University
Annual Exam-2015
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.


1. "Services have many such characteristics which make them different from products of
physical goods". Discuss.

2. Write an essay on the contribution of service sector to India's international trade.

3. Discuss the changing scenario of Indian Banking Industry.

4. What do you understand by international marketing of services? Explain the measures
for promoting international marketing of services.

5. Discuss the relevance and role of 'physical evidence' in marketing of services.

6. Explain the 'Gaps Model of Service Quality'. State the causes of the gaps and suggest
strategy to bridge the gaps.

7. Describe the recent trends in international trade of services. Which countries are the
major players of international trade in services?

8. What is yield management? Discuss its importance for hotel industry.

9. Explain buyer's behavior in the context of financial services and discuss the impact of
family influence on buying behavior.

10. Write notes on any Two of the following:

(a) Tourism as a service industry
(b) Information technology
(c) Problem of retaining customers for service providers





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