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Posted Date: 24 May 2016      Posted By:: Kishori Mohon Dutta    Member Level: Gold  Points: 3 (Rs. 2)

2015 P.G.D. Marketing Management Post Graduate Diploma in Marketing Management (PGDMM) Paper-VI (Management of Marketing Communication & Advertising) Nalanda Open University Annual Exam-2015 Question paper



Course: P.G.D. Marketing Management   University/board: Nalanda Open University

Are you searching for the Post Graduate Diploma in Marketing Management (PGDMM) Paper-VI (Management of Marketing Communication & Advertising) Nalanda Open University Annual Exam-2015 Question Paper? Here is the original question paper which you can use for your ensuing exam.



Nalanda Open University
Annual Exam-2015
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-VI (Management of Marketing Communication & Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.


1. Why media research is taking the shape of an industry in itself? How media research is
helpful in the formulation and execution of advertising-plan? Explain.

2. What is meant by public relations? Distinguish between public relations and
advertising.

3. Describe the changes taking place on the horizon of Indian media in recent years.

4. What are the advantages of print media and television for a hotel proprietor of national
repute? Discuss.

5. What do you mean by creative association? Describe various kinds of creative
association with examples.

6. How does promotion differ from marketing communication? Explain elements of
promotion mix.

7. What do you mean by consumer behavior variables? Describe such variables which are
relevant to development of marketing communication.

8. What is the difference between sales promotion and personal selling? Explain the
situations under which sales promotion schemes and personal selling are more
effective than mass media advertisement.

9. Describe the characteristics and advantages of direct marketing.

10. Define innovation and creativity and throw light on their respective features.





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