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Posted Date: 01 Jul 2016      Posted By:: Kirti Sikarwar    Member Level: Gold  Points: 3 (Rs. 3)

2015 B.C.A. Computer Application Principles of Marketing - TYBCA - Semester V - 2015 - Savitribai Phule Pune University Question paper

Course: B.C.A. Computer Application   University/board: Savitribai Phule Pune University

The question paper is of Savitribai Phule Pune University, based on Principles of Marketing for the Third year BCA (Bachelors in Computer Application) course, Semester V, 2015 year.

[4768] - 503
Principles of Marketing
(Semester-V) (2008 Pattern)

[Time : 3 Hours] [Max. Marks : 80]

Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Draw figures wherever necessary.

Q1) Explain the importance and Functions of Marketing. [15 Marks]
Explain product planning and development.

Q2) Explain the bases for market segmentation. [15 Marks]
Explain the factors affecting the choice of a distribution channels.

Q3) Define Advertising. Explain the characteristics of Advertising. [15 Marks]
Explain the concept and importance of Marketing Organisation.

Q4) Explain the different types of marketing Environment. [15 Marks]
Explain the different methods of sale promotion.

Q5) Write short note on: (Any Four): [20 Marks]
a) Traditional method of marketing.
b) Brand name.
c) Consumer behaviour.
d) Retailer and wholesaler.
e) Promotion Mix.
f) Function Marketing Organisation.

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