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Posted Date: 16 Nov 2016      Posted By:: panchami    Member Level: Gold  Points: 3 (Rs. 2)

2015 University of Kerala Politics B.B.A Marketing management BBA first year examination of Kerala university University Question paper



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Are you looking for the old question papers from Kerala university BBA? Here is the previous year question paper from BBA. This is the original question paper of marketing management first year BBA examination conducted at Kerala university. Feel free to download the original question paper from here and use it to prepare for your upcoming exams.



BBA DEGREE EXAMINATION, MAY 2015 Q.P.CODE: [07DMB 04]
FIRST YEAR: MARKTING MANAGEMENT.

Answer any FIVE out of Eight questions.
All questions carry equal marks
(5 * 20 = 100)

1. Explain and compare the Five Marketing Philosophies..

2. Explain GE Business Grids Contribution towards Strategic Marketing..

3. What are the four types of Buying behavior?.

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Spport Services.

5. Explain the Channel management Decisions.

6. Write a detail note on Socially responsible Marketing Communication.

7. Explain Customer Relationship levels and Tools.

8. Explain Marketing Challenges and Nicher Strategies.





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