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Posted Date: 16 Nov 2016      Posted By:: panchami    Member Level: Gold  Points: 3 (Rs. 2)

2015 University of Kerala Politics M.B.A Mba degree examination, may 2015q.p.code: [07dmb 04] first year: markting management Question paper

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Are you looking for the old question papers of MBA Degree Examination ofMARKETINGMANAGEMENT? Here is the previous year (2015) question paper. This is the original question paper from the MBA Examination Of MARKETING MANAGEMENT FIRST YEAR exam conducted by Bharathiyar University in year 2015. Feel free to download the question paper from here and use it to prepare for your upcoming exams.


Answer any FIVE out of Eight questions.
All questions carry equal marks
(5 * 20 = 100)

1. Explain and compare the Five Marketing Philosophies..

2. Explain GE Business Grids Contribution towards Strategic Marketing..

3. What are the four types of Buying behavior?.

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Spport Services.

5. Explain the Channel management Decisions.

6. Write a detail note on Socially responsible Marketing Communication.

7. Explain Customer Relationship levels and Tools.

8. Explain Marketing Challenges and Nicher Strategies.

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